Vampires first made it big when Count Dracula appeared in Bram Stoker’s 1897 novel. For the next century, they went around in capes, sleeping in coffins, turning into bats and making a liquid lunch out of every fool who lingered at their creaky old castles. In the last few years, however, some in the bloodsucking fraternity have rebranded spectacularly, to the point where they are cast as the romantic lead in Hollywood films and TV shows.
These days a vampire is more likely to be a sensitive, apologetic type into alternative, synthetic food sources. Essentially, the vampire has gone green. Realising that its resources are not as plentiful nor its methods as morally acceptable as they once were makes any industry focus, and drinking human blood certainly has image problems. So some vampires have adopted a new business plan. They’ve also moved HQ, with plush, modern American houses replacing dusty Transylvanian piles.
Modern vampires such as Robert Pattinson in the Twilight movies and those of hit TV show True Blood live off animal blood and synthetic plasma, thereby removing some of their bite, while retaining the essential vampire-ness (brooding good looks, black gear, nocturnal stamina) that made them so attractive in the first place. They’re the socially acceptable face of vampirism. These days, that’s a safer, smarter investment.
Ditch the bad, retain the good and people can buy into you without guilt. And with their necks intact.
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