Monday, July 19, 2010
TV advertising is no longer considered the primary medium to market a brand, but modern TV programming does still have something to teach us about speaking to an audience
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Friday, July 16, 2010
Let's face it nobody likes queues, especially while on business travel. But close encounters — even of the airline kind — can lead to business opportunities
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Monday, June 28, 2010
You know the scenario. You switch on your BlackBerry to check the emails that have dropped into your inbox overnight. You scroll through, pick one and open it with a flick of your finger. As you read it, it makes you mad, really mad
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Thursday, June 24, 2010
Television is an excellent medium for creating awareness, but the process an individual goes through when deciding to make a commitment to purchase — or in this case commitment to use a service — is a far more complex matter
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Friday, June 11, 2010
The BlackBerry is a wonderful invention, isn't it? It has, without a doubt, revolutionised the modern day workplace
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Wednesday, March 24, 2010
Were my ears deceiving me? Did the correspondent really say that Northern Rock was now a good news story?
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Wednesday, February 24, 2010
Let’s face it, the city is watching, the media is ready to pounce; the staff is anxious…
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