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Obliquity: Why Our Goals Are Best Achieved Indirectly, by John Kay

A new approach to problem solving, plus lessons from history and how to maintain your mojo
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£9.99 PROFILE BOOKS

John Kay begins this book with a reflection on the Panama Canal. Its route follows the shortest crossing of America, and yet, paradoxically, that route lies in a southeasterly direction. The shortest ‘direct’ westerly route is much longer. Perhaps not surprisingly the canal’s route was discovered by conquistadors looking for silver and gold, rather than those seeking a passage to the Pacific.

Kay’s point, and the thesis of his book, is that complex goals are best achieved indirectly — or obliquely. He maintains that this extends to every area of our lives: happiness is not achieved through the pursuit of happiness; the most profitable businesses are not the most profit-oriented; and the wealthiest people are not those most concerned with the pursuit of wealth.

Kay is one of the UK’s leading economists and he has plenty of evidence to support his theory. He goes on to explain why the direct approach to problems is often impracticable before describing the oblique approach and the different method of thinking it requires. “Effective decision makers are distinguished not so much by the superior extent of their knowledge as by their recognition of its limitations,” he writes. This is a fascinating book that challenges all sorts of assumptions. And, whether you agree with Kay’s ideas or not, you’ll most definitely find
it hard to put down. 9/10



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History Lessons, by Jonathan Gifford
£14.99 MARSHALL CAVENDIS
There’s nothing new about finding management lessons in history, but few books offer quite as comprehensive a collection of examples as this one. You can learn about planning from Napoleon Bonaparte, about making things happen from Oliver Cromwell, how to take the offensive from Saladin or even how to create opportunities from Genghis Khan. It’s all fascinating stuff and there is much of practical use to be learned. It’s quite a useful primer for anyone who bunked off history, too. 8/10

Mojo, by Marshall Goldsmith
£9.99 PROFILE BOOKS
Goldsmith is one of the top bananas of the executive coaching world and author of the very successful What Got You Here Won’t Get You There. His follow-up is all about finding and maintaining your mojo: “the positive spirit towards what we are doing now that starts from the inside and radiates to the outside”. In other words, we’re in classic self-help territory, so if you’re a fan of the genre, look no further. There’s just one quibble, however — the book’s type is extremely small — which really isn’t good for the mojo. 7/10

How To Become a Great Boss, by Jeffrey J Fox
£7.99 VERMILION
Here are a few of the amazing tips on how to be a great boss offered by this book. “Hire only top-notch people… Put the right people in the right job… Train your workforce.” If you think that these statements are rather stating the obvious, you’d be absolutely right. But then again you’re probably not the sort of person who would buy a book called How To Become a Great Boss. And if you need to be told that you should listen to your staff, maybe management really isn’t for you. 5/10

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