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Superfreakonomics

More freaky economics, plus two takes on start-ups and and some seasonal silliness
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Superfreakonomics by Steven Levitt and Stephen Dubner

Levitt and Dubner’s first book, Freakonomics, which used economics to tell readers why drug dealers live with their mothers and why estate agents get better prices for their houses than yours, became a global smash and has sold well over three million copies since it came out in 2005 (there’s even a Hollywood film being made of the book).

Now the duo is back with, well, more of the same. Not that that’s a bad thing, as the two men, Levitt the Chicago economist and Dubner the New York journalist, again explore the dark underbelly of economics to ask why doctors are terrible at washing their hands, did TV cause a rise in crime and how much good do car seat belts actually do? Similar to the first book, the subjects on offer are sometimes not cosy, but the whip-smart writing style and great storytelling make this an easy and enjoyable read.

The authors also like to push some buttons and create controversy (it definitely helps to sell books) and this time they look at the economics of global warming (which they suggest may not exist anyway). The book is full of fascinating facts and provocative assertions such as we can
save the planet by eating kangaroos, and will no doubt be just as popular as the first one. Guaranteed to be the dinner party conversation book of the next few months (especially if kangaroo meat is on the menu).

Derek Harbinson

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Ten Years of TalkSport, by Gershon Portnoi
£12.99 TALKSPORT

Any book that has as one of its main characters Kelvin MacKenzie, the infamous former editor of British tabloid newspaper The Sun, already has a head start and this is no exception. This is the story of how the bullish MacKenzie took over a radio station and turned it into the only one in the UK dedicated to sport. Anyone who has ever started up a business on wing and a prayer will love the adrenaline-fuelled ride, and the star-studded anecdotes of the early days are hilarious. 

How To Start Your Own Business, by Robert Ashton
£12.99 PEARSON

Written specifically with entrepreneurs in mind, this book is part of a series, which also includes works on selling, book-keeping and accounts, marketing and growing your business. Laid out in bite-sized chunks, it is reminiscent of the ‘For Dummies’ books and all the better for it. Full of case studies, pushes to online reference tools and bits for the reader to fill in, this book covers all the basics and is a great starting point for anybody who wants to break free and go it alone in business. 

Dum Britain 2, compiled by Marcus Berkmann
£4.99 PRIVATE EYE

Radio presenter: “What sort of animal is a kiwi?” Caller: “A fruit.” No, it’s not a business book, but you’ll definitely want this in your stocking come Christmas. This is a collection of genuine exchanges on radio and TV quiz shows in Britain, published as a column in satirical magazine Private Eye. There are hundreds of gems from the UK’s quiz-answering public, insisting that, among other things, Twix was the Roman god of war and Canda is in Europe. Laugh out loud funny.

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