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When Bono meets someone new on his mission to eradicate third world debt, he often asks, "Who's Elvis round here?"

It's a great question. To my mind that person would get things done, break some rules, attract more attention and shine more brightly; certainly a useful ally in shaking things up.

I believe we can all be a bit more Elvis. We can all shine a bit more brightly. We can all make things better.

I come across folk regularly who have amazing stories to tell about their creative life outside of work. However, when they clock in, they turn it off.

A business we once worked with had an all too telling experience that really resonated with me. A complicated production problem that had been a long term headache was finally solved by someone on the shop floor. The CEO naturally went to congratulate him. When doing so, he asked why hadn't he solved the problem before. He simply replied, "For fifteen years you have paid for my hand, no one asked me for my head."

I believe his experience is not uncommon.

We all have the potential to be incredibly creative, it's a part of being human. However, many of us don't engage in it because we don't feel it's wanted, useful, applied, our job etc etc.

If you really want to shift your business forward, harness those minds. Give them focus and make them feel good about doing so.

With some leadership and gentle encouragement, you'll soon see that Elvis lives in us all.

Chris Barez-Brown is the author of 'How To Have Kick Ass Ideas' and Founder of 'Upping Your Elvis'

 

 

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