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I’d just like to say a big hello to all my followers on Twitter. Yes, all eight of you: that’s someone at Argus car hire, one of my work colleagues, a woman in underwear who wants me to watch her videos, and five other people I’ve never heard of. I’d also like to apologise for the fact I’ve never actually tweeted anything at all since registering six months ago and to thank you for showing such faith in the idea that one day I might.

I probably won’t, however. Like quite a lot of other people, I joined Twitter because it seemed like the thing to do. Then I couldn’t think of anything worth saying. So hats off to the likes of Jonathan Ross, who’s seemingly happy to share his life in frequently updated, 140-character chunks. And not even get paid for it.

But, as the cover feature of April’s Business Life explains, the world of social media is changing. Soon it won’t just be friends and random members of the public who’ll be contacting us, but inanimate objects too, apparently. For instance, the front door of my local pub might be in touch to let me know there’s a spare stool at the bar. How weird is that? And where will it end? Will I start getting messages from random doors I’m not even acquainted with? Will the odd armchair or parking meter want to hitch up too? Where will it all end?

The bottom line is that the world is changing fast and business people need to be aware of all the opportunities that the new social media landscape offers. The smart companies are the ones that embrace these changes and make the most of their potential. That’s why I’m happy to remind you that you can follow British Airways on Twitter and find out all the latest flight information as well as hearing about some great holiday offers. Maybe there’s something in it after all...

Follow British Airways on Twitter @British_Airways

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