Tuesday, January 31, 2012
A long-haul flight doesn't just get you from A to B — it's the perfect time to stimulate creativity, says author Lynn Shepherd
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Tuesday, January 17, 2012
Storytelling is the key to good business communications, says Veit Etzold, program director at Berlin's European School of Management and Technology
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Friday, April 8, 2011
The industry in which Public Creative works is driven by innovation. Our clients need us to constantly innovate and push the boundaries of what's possible with online communications in order to achieve cut-through in an increasingly noisy and fragmented media landscape
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Wednesday, December 15, 2010
For a start-of-decade year, 2010 was strangely lacking in mould-breaking branding initiatives
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Tuesday, November 23, 2010
No matter how much one hears about the ‘new India', the old India will hit you the moment you leave the airport — the crowds, the intensity of street life, great variations of wealth and poverty
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Thursday, October 21, 2010
The similarities between running a business and competitive sport might not be obvious at first glance. However, when you break both sport and business down to their elements, it becomes clear that the core principals are the same
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Wednesday, September 29, 2010
Three years ago I decided to kill my job. My wife and I took last year off and traveled the world. While we took the year off, our business continued to run profitably on auto-pilot
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