Wednesday, June 2, 2010
Tim Crow explains why sponsorship still works for brands - and how to get the best value for money
Tags: sponsorship, brands
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Monday, November 30, 2009
When General Mills used a male quartet to sing what is arguably the world’s first brand jingle in 1926, brands and music entered into a pact that is still going strong
Tags: brands, music-industry
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Monday, October 4, 2010
This month, the red carpet will be getting a good workout as the BFI London Film Festival takes place. Liza Foreman examines the boom in movie festivals around the world
Tags: brands, marketing, funding
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Tuesday, November 30, 2010
Licensing can make you serious money, whether you're a licensor or the licensee, says Kelvyn Gardner
Tags: brands, marketing
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