Tools

Ooh media

Video advertising aimed at intercepting consumers on the move, OOH stands
for out-of-home, and represents a stage in the development of pervasive or aggregated networks that marketers hope will eventually embrace full coverage via embedded intelligence, whereby objects and environments will be reactive and capable of adaptation and autonomous decision-making.

Mobile consumer
Not a purchaser of converged mobile devices (aka smartphones), but an individual engaged in daily life-patterns/ active downtime, ie in activities other than workplace multitasking or home-based relaxation. The mobile consumer, who can be accessed via OOH media in cafés, spas, taxis, the street etc, is assumed to be affluent, educated, tech-savvy and hence a thought-leader or opinion-former.

Annotated spaces
Real-world sites are public portals where consumers use digitised codes to read or upload information. The annotated object is a product that interacts with consumers via touch/sound-recognition systems.

Send your buzzwords, jargon and new and exotic usages to tony.thorne@kcl.ac.uk

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