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Persuasion

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The value of money

Monday, March 1, 2010

How the value of money has become a relative concept, by Steve Martin

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How compromise choices can make you money

Tuesday, February 2, 2010

Inviting comparison and promoting compromise can increase your persuasive powers, says Steve Martin

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The height of success

Wednesday, January 13, 2010

How we are introduced can have a huge impact on how we are perceived by an audience, says Steve Martin

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The business of Christmas

Monday, December 7, 2009

The ‘must-have Christmas toy’ can tell us a lot about the principle of scarcity and how to use it

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You are the weakest link...

Monday, November 2, 2009

Research shows that taking the middle ground is a powerful position to be in

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Meetings: keeping it personal

Thursday, October 8, 2009

Keeping it personal by meeting up can make all the difference to business communications

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What hotel towels can tell you about business

Tuesday, September 1, 2009

Promoting the majority view can have tremendous results in getting the response you want

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