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Persuasion

Selling lemonade: time vs money

Friday, July 2, 2010

When it comes to buying products and services, are consumers keener to save time or money? By Steve Martin

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Making money from mimickry

Friday, June 18, 2010

Why simply mimicking your customers can pay big dividends when it comes to building relationships

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The benefits of commitment phobia

Friday, May 7, 2010

Sometimes we can be so committed to closing a deal that we end up losing sight of the bottom line, says Steve Martin

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Birds of a feather...
Find the common ground

Wednesday, April 14, 2010

How finding common ground with others can do wonders for your business relationships. By Steve Martin

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The value of money

Monday, March 1, 2010

How the value of money has become a relative concept, by Steve Martin

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How compromise choices can make you money

Tuesday, February 2, 2010

Inviting comparison and promoting compromise can increase your persuasive powers, says Steve Martin

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The height of success

Wednesday, January 13, 2010

How we are introduced can have a huge impact on how we are perceived by an audience, says Steve Martin

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