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Persuasion

How to keep a New Year's resolution

Tuesday, January 3, 2012

New Year resolutions are all very well, but making them stick is the challenge. Luckily, solutions are many and varied

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Breaking the habit: how change can enhance the workplace

Tuesday, December 20, 2011

If old habits die hard, which persuasive techniques can we use to change undesirable behaviour patterns?

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Jumping the queue: what's the best tactic?

Monday, November 14, 2011

If you ever need to queue jump, is it more 
effective to offer reasoning or a financial incentive?

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Having the last word: why you should give clients a good send off

Thursday, October 20, 2011

If you want to create positive lasting memories for clients, be sure to give them a great send off

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The difference between what people say and what they think

Tuesday, September 13, 2011

What people say and what they subconsciously think can be worlds apart, so treat market research with caution, says Steve Martin

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How making people think can be bad for business

Tuesday, August 30, 2011

Don’t ask too many questions about how good your product is – or people may choose your competitors

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How do you persuade people to keep appointments?

Monday, July 4, 2011

Make people more actively involved and they're more likely to turn up, says Steve Martin

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