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Persuasion Archives
Friday, July 2, 2010
When it comes to buying products and services, are consumers keener to save time or money? By Steve Martin
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Friday, June 18, 2010
Why simply mimicking your customers can pay big dividends when it comes to building relationships
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Friday, May 7, 2010
Sometimes we can be so committed to closing a deal that we end up losing sight of the bottom line, says Steve Martin
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Wednesday, April 14, 2010
How finding common ground with others can do wonders for your business relationships. By Steve Martin
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Monday, March 1, 2010
How the value of money has become a relative concept, by Steve Martin
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Tuesday, February 2, 2010
Inviting comparison and promoting compromise can increase your persuasive powers, says Steve Martin
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Wednesday, January 13, 2010
How we are introduced can have a huge impact on how we are perceived by an audience, says Steve Martin
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Monday, December 7, 2009
The ‘must-have Christmas toy’ can tell us a lot about the principle of scarcity and how to use it
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Monday, November 2, 2009
Research shows that taking the middle ground is a powerful position to be in
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Thursday, October 8, 2009
Keeping it personal by meeting up can make all the difference to business communications
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