Tools
Persuasion Archives
Tuesday, January 3, 2012
New Year resolutions are all very well, but making them stick is the challenge. Luckily, solutions are many and varied
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Tuesday, December 20, 2011
If old habits die hard, which persuasive techniques can we use to change undesirable behaviour patterns?
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Monday, November 14, 2011
If you ever need to queue jump, is it more
effective to offer reasoning or a financial incentive?
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Thursday, October 20, 2011
If you want to create positive lasting memories for clients, be sure to give them a great send off
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Tuesday, September 13, 2011
What people say and what they subconsciously think can be worlds apart, so treat market research with caution, says Steve Martin
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Tuesday, August 30, 2011
Don’t ask too many questions about how good your product is – or people may choose your competitors
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Monday, July 4, 2011
Make people more actively involved and they're more likely to turn up, says Steve Martin
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Wednesday, June 8, 2011
Think you really know what those longstanding clients like? Think again – research shows that you probably don’t
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Tuesday, May 17, 2011
If you’re an expert in your particular field, confessing to a little uncertainty could bring surprisingly persuasive results
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Tuesday, April 19, 2011
If you want to influence the decisions of clients
or colleagues, the number of choices you offer them is crucial
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